It’s always interesting to hear why a sponsor chooses to support the arts. CEO of ComparethePlatform, Bella Caridade-Ferreira, tells us why St Paul’s Opera is a good fit.
As I walk around the streets of Clapham, I’m often asked why ComparethePlatform is sponsoring St Paul’s Opera. To many people, this personal finance site and opera don’t mix and don’t have much in common, but for me it’s a match made in heaven. Let me explain why.
I’ve already mentioned the first reason… Clapham. I grew up and went to school in Clapham and although I spent some years away (university and living abroad), the only place I felt truly at home was here, so when I returned to the UK with my French husband, this is where we set up home. And about eight years ago, it’s where I set up my investment research business.
About Bella ...
Bella is London born and bred and was brought up a stone’s throw from St Paul’s Church (and today lives close by too). Although catholic and a member of St Mary’s Church, she spent many happy hours at St Paul’s services and events over the years. Her parents are Portuguese and husband Jorge is French/Spanish so her family is European in every sense. She speaks French, Spanish and Portuguese fluently.
The musical backdrop to her childhood included the likes of Amalia Rodrigues (Fado), Gilberto Gil, Chico Buarque, Julio Iglesias, Edith Piaf and Jacques Brel as well as Motown and the pop music of the day. With such an eclectic musical culture, it wasn’t long before she was drawn to opera too. Having studied Othello for A-levels, Bella’s first opera was Otello at the ENO. It remains one of her favourites today.
Bella is particularly fussy about grammar and punctuation, and loves going to the theatre/opera, disco dancing and pub quizzes.